Collaborate, Analyze & Perform

C A P Marketing and Sales LLC is an independent contractor that provides Product and Category sales and consulting in the fresh produce industry. Our clients include fresh fruit and vegetable growers, shippers, exporters, importers, marketers and commodity boards

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Synergy = Success

Our services include collaborating with other food marketing professionals that specialize in merchandising, logistics packaging, value added and digital analytics.

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Micro Marketing Fresh Produce

How can fresh produce growers and marketers break through an increasingly competitive and fragmented industry? By Micro Marketing - identifying the end user of your product and asking these important questions:

1. What influences their food purchasing decisions?
2. How can we engage with them directly?

CAP Marketing and Sales will analyze the optimal approach to reach your customers directly. We will also get important feedback on how to maximize the impact of your messaging.

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Access and Attitude TM

Is a Coalition of Fresh Produce Marketers and Shippers , Food and Health Influencers and Community Leaders Dedicated to Increasing Consumption of Fresh Fruits and Vegetables in Underserved Communities and Demographic Groups.

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Our Services Include

Direct Sales and Consulting
Market Analysis
Product Evaluation
Headquarter Meetings
Merchandising
Social Media Strategy
Granular Data Analysis
Trade Show Participation

24/7 Support

551-336-4401
[email protected]

Experience & Integrity

Craig A. Padover, the founder has over 40 years experience in Sales, Marketing and Merchandising in the Fresh Produce Industry.

Our Services

Why CAP Marketing and Sales?

FOCUS

Our mantra is Collaborate, Analyze and Perform - CAP. By partnering with leading food marketing and merchandising companies already in the marketplace and familiar with your potential customers your company will have a distinct advantage in achieving your goals and objectives

Flexibility, Efficiency and Value

Your commitment to CAP Marketing and Sales is responsive to your business requirements. It can be for one week, one month, one year or a lifetime. Hire a skilled and experienced fresh produce professional and agency to execute your strategy - when you need them most.

Fresh Produce is Unique

Anyone in the fresh produce business knows there are variables you can control and some you cannot. Things can change overnight. Time is always of the essence. You need to have a passion for your industry, your product and your customers. We specialize in fresh produce.

28,112

Average Number of Items in a Supermarket

200

Typical Total Number of Different Produce Items In a Supermarket

12%

Produce Market Share of Net Profit in Typical Supermarket

$69.6 Billion

Retail Produce Sales in 2020