The Fresh Produce Industry has undergone dramatic transformation. There are so many new, moving parts that need clarifying and navigating. CAP is here to help define the smartest “next steps” for the future. A few points to consider on the journey:

  • Explosive growth of new supplies of Fresh Fruits and Vegetables from Mexico, Central and South America that has virtually eliminated seasonality within many categories.

  • Innovative packaging – including high graphic display carry bags, variable and fixed weight, clam shell and meal kits

  • An emerging high tech “controlled environment” agriculture movement that includes vertical and hydroponic cultivation and industrial greenhouse.

  • Extensive national branding and private labeling of fresh produce.

  • An increase of hybrid varieties across all produce categories that improve taste, appearance and shelf life.

Fresh Produce Retail Marketing and Distribution Now Includes:

  • On-Line Shopping / E-Commerce

  • Themed and Specialty Merchandisers

  • Club Stores

  • National and Regional Retailers

  • Voluntary Cooperatives

  • Service Wholesalers

  • Low Overhead Discount

  • Convenience Outlets

  • Farmers Markets and CSA

Fresh Produce Category Management Now Includes:

  • KVI & KVC – Key Value Items and Categories – Merchandising, Pricing and Procurement

  • Branded and Private Label

  • Bulk & Fixed Weight

  • Clamshell and Bag

  • Conventional and Organic

  • Ripening Rooms and Ready to Eat

  • Meal Kits and Club Pack

  • Biodegradable and Reduce Plastic

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