The State of the Fresh Produce Industry

The State of the Fresh Produce Industry

This blog is designed to thoughtfully, respectfully and candidly address important issues impacting the produce business in the 21st Century. Although there are plenty of valuable periodicals in print and on-line already that cover many of these topics – this blog is meant to be different.

Our business has changed dramatically in the past 25 years. Not just the pace but the complexity. We need a safe space where we can openly discuss contrasting views about how best to address the challenges and opportunities that produce companies and our entire industry are now facing. This blog will attempt to provide that space. I do not claim to have all the answers. I do intend to begin by asking important questions. Join me and share your thoughts as well.

-Craig A. Padover / CAP Marketing and Sales. October 1, 2021